Communication Science: Entertainment communication

Universiteit van Amsterdam

The Entertainment Communication track focuses on the development, role, and impact of entertainment media in people's lives.

Level

Academic master

Kind

Course

More information and registration at Universiteit van Amsterdam

Description

Entertainment media is a multi-billion dollar industry. With the growth of new media, users now engage with entertainment media everywhere and at any time of day. Organisations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertainment Communication track of the Master's in Communication Science trains you to meet this growing need for knowledge and advice. Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people's media use.