Product Management Course (English)

Utrecht Business School

This course consists of 5 lectures and lastst 2 months. The fee for this course is 1840 euro. You will follow this course with 10-15 other participants. Interested? Contact UBS for futher information.

Price

from €1,840

Level

Bachelor

Kind

Course

Subject

Change management, Communication, Leadership, Management, Marketing, Sales

More information and registration at Utrecht Business School

Description

Product Management can be characterized as a dynamic field nowadays. The Product Manager has an important role in the organization and it functions as a central link between research, product development, marketing, sales and finance. In order to excel in the role of Product Manager, essential knowledge and skills are highly necessary. The Product Management course by Utrecht Business School is designed to offer you up-to-date concepts, the latest insights and tools you need as a Product Manager in order to level up as a Product Manager and your organization as well. Topics discussed during the course * The latest trends in product development and product management * How to formulate a product strategy in alignment with the business strategy * How to launch a product plan that is competitive and achievable * How to integrate and implement the product strategy within the organization * What role development, planning and marketing play in product strategy * What skill sets are necessary in order to implement a product plan throughout the organization * How to measure the product strategy’s effectivity and how to make adjustments if needed Outcome After completing t...