Communication Science

Universiteit Twente

Communication is everywhere. In this Bachelor’s, you'll explore the interactions between people, organisations, media and technology to develop effective communication strategies for a better future.

Level

Academic bachelor

Kind

Course

More information and registration at Universiteit Twente

Description

We often think we know exactly why we do what we do and that our behaviour is rational. But did you know that only a small part of our behaviour is conscious? The rest happens unconsciously, influenced by other people and by technology. You learn how communication, from social media and smart apps to digital campaigns, influences human behaviour, often without us even being aware of it. You explore how communication can help address important societal challenges, such as the spread of misinformation, encouraging sustainable behaviour or promoting mental health. The programme focuses on three key themes: behaviour in a digital society, organisational communication, and the role of design and technology. You study in an international environment with plenty of personal guidance. With your degree, you can pursue a career in a wide range of sectors, including marketing, government communications, media, education, and consultancy, or continue your studies by specialising through a master's.