Communication Science

Universiteit Twente

Are you interested in human behaviour, social change and communication? In this Master's, you will learn to develop communication strategies for brands, governments and other organisations.

Level

Academic master

Kind

Course

More information and registration at Universiteit Twente

Description

To understand communication in today's highly digitised and networked society is to understand organisations, marketing, consumers, public relations and many other aspects of society. That is why this Master's is about more than just selling products and designing websites. You will be trained to be an expert in how people and organisations interact with and through the latest innovations. You will learn about topics such as VR and AR, AI, filter bubbles, fake news, corporate social responsibility, crisis communication and conspiracy theories; always in the context of a major societal challenge, such as polarisation, sustainability or security. You can choose a combination of courses or decide to follow one of the three focus areas: Social Marketing and Behavioural Change; Society, Media and Technology; and Strategic Organisational Communication. You can pursue a career as, for example, a content strategist, communication or PR adviser, UX designer, online marketer or media designer.