Media, Cultural Industries and Innovation

Rijksuniversiteit Groningen

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

Price

from €2,771

Level

Academic master

Kind

Course

Subject

Automation and IT, Communication, Internet and media, Marketing

More information and registration at Rijksuniversiteit Groningen

Description

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA track is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organizational, labour and legal issues, including piracy, web streaming, and remixing of media content.