International Business

Rijksuniversiteit Groningen

Study International Business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.

Price

from €2,771

Level

Academic bachelor

Kind

Course

More information and registration at Rijksuniversiteit Groningen

Description

What strategies do big global companies use to stay profitable while adapting to changing external demands? How do cultural perceptions vary, and how can companies address these differences? In the BSc International Business, you will learn how to tackle these challenges. In Groningen, we bridge the gap between classroom theories and real-world business scenarios. We teach you how to see the big picture. You can: explore diverse perspectives from culture, politics, technology, innovation, marketing, economics, finance, corporate governance, and ethics. dive into real-life projects and case studies from companies. follow a minor and choose from: study abroad, internship or a faculty minor (specialize in a selected field). Is this programme for you? If you are curious about how cultures and countries shape global business, and you are eager for an international, diverse, and challenging education, then yes!Important to know: The BSc International Business is a fixed quota programme (numerus fixus) accepting only 400 students. You can apply for September 2027 intake until 15 January 2027.