Communication and Information Studies

Rijksuniversiteit Groningen

This programme addresses questions such as: What argumentative strategies are used in sustainability campaigns? How do style choices contribute to the persuasive power of a text?

Price

from €2,771

Level

Academic bachelor

Kind

Course

Subject

Communication, Sales

More information and registration at Rijksuniversiteit Groningen

Description

How does cultural background influence the interpretation of indirect communication? How do media narratives contribute to societal polarization? Communication lies at the heart of social practices and civic engagement. From everyday family life to professional settings, our lives are shaped and organized through communication. What you'll doThe programme is built around three interconnected areas that develop together throughout your studies. Understanding and analyzing communication: You will study how people create meaning through language, images, and interaction, what makes messages persuasive, and how discourse can shape reality. Real-world problems and applications: You will tackle societal problems and propose solutions in different fields such as corporate communication, social media, intercultural communication, and health, sustainability and advocacy campaigns. Academic and professional skills: You will develop skills in academic writing, teamwork, and research methods that prepare you for both further study and professional life.What you'll learnYou will learn to:* Find where and why communication succeeds or fails* Design and implement interventions to improve comm