Reputation Management

Erasmus Universiteit Rotterdam

This course is designed to equip you with the skills and expertise needed to connect organisational reputation and purpose with the successful management of key stakeholder relationships.

Price

from €3,750

Level

Not specified

Kind

Course

Subject

Communication, Management, Marketing, Sales

More information and registration at Erasmus Universiteit Rotterdam

Description

Through practical work on living cases, this course will provide an intense and applied experience of what managing reputations in challenging, diverse and fast-changing environments requires. The academic core of this course is a comprehensive reputation management framework that has been tested widely and is currently in use with a number of major private, public and not-for-profit sector organisations and their key stakeholder groups worldwide. Participants will be guided through the most relevant elements of this well-founded academic framework. The practical work will challenge you to work as teams of consultants applying academic insights to real organisational scenarios to develop reputational campaigns building on the use of stories and organisational purpose that engage stakeholders and their emotions. A number of reputation experts provide input on the emerging case work and a panel comprised of experienced practitioners and academics will test the appeal and rigour of the newly developed reputational campaigns, providing constructive feedback during the participants’ final presentations.