Strategic Communication

Erasmus Universiteit Rotterdam

In this course you will explore how to structure communication around strategic goals, build trust with key stakeholders, and embed communication into the fabric of your organisation.

Price

from €3,750

Level

Not specified

Kind

Course

Subject

Communication, Management, Sales

More information and registration at Erasmus Universiteit Rotterdam

Description

In today’s dynamic business environment, communication leaders must operate as strategic partners—contributing not only to brand and reputation, but to the organisation’s long-term value creation. This three-day course equips participants to make that transition by exploring how to design and implement a business model for communication that aligns with organisational goals and enhances stakeholder engagement. You’ll learn to differentiate between operational and strategic communication, and how to apply strategic thinking to real-world challenges. The course introduces frameworks that clarify how communication departments can create, deliver, and capture value—offering practical tools to elevate communication from a support function to a driver of corporate success. Led by Professor Ansgar Zerfass, the programme combines academic insights with practitioner expertise. What truly enriches the learning experience is the contribution of senior professionals from leading organisations who share their strategic perspectives and hands-on experience in the field.