Leadership and Communication

Erasmus Universiteit Rotterdam

It's essential that communication professionals gain a deep and solid understanding of general management, in order to effectively communicate their organisation's objectives and goals.

Price

from €3,750

Level

Not specified

Kind

Course

Subject

Communication, Leadership, Sales

More information and registration at Erasmus Universiteit Rotterdam

Description

It's essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management. The value of the general management perspective becomes particularly clear to communicators when running a function (like Media Relations) or department (like Corporate Communication); for it is here that the interplay of different functional imperatives—with their often conflicting views—becomes most apparent. Thus, this course focuses on the challenge of effectively combining the requirements of each functional area with the overall needs of the enterprise.