Corporate Branding

Erasmus Universiteit Rotterdam

Explore the key elements of corporate branding, incl: brand identity, sustainable brand architecture, purpose-driven branding, brand experience, story building, and a holistic view of brand strategy.

Price

from €3,750

Level

Not specified

Kind

Course

Subject

Communication, Management, Marketing, Sales

More information and registration at Erasmus Universiteit Rotterdam

Description

Led by Professor Oriol Iglesias, a leading expert in brand management and co-author of The Routledge Companion to Corporate Branding, this course explores the strategic role of branding in corporate communication. Participants will gain a deep understanding of how strong corporate brands are built, nurtured, and leveraged for long-term value creation. Topics include brand identity, sustainable brand architecture, brand purpose and conscience, brand experience, and story building. The course offers a holistic and strategic perspective, integrating academic theory with real-world practice. Through interactive lectures, case discussions, and hands-on frameworks, communication professionals will learn how to align branding efforts with organisational values and stakeholder expectations—ensuring brand consistency, relevance, and impact in a rapidly evolving business environment.