AI for Marketing - EN (training)

Beeckestijn Business School

Description

Price

from €2,250

Level

Higher professional education (hbo)

Kind

Training

Subject

Marketing

More information and registration at Beeckestijn Business School

Description

AI is transforming the marketing profession. Customer behaviour is changing. Journeys are evolving, and new AI interfaces are taking over large parts of the customer journey. That has major implications for your campaigns, brand, and KPIs. In your day-to-day work as a marketer, you increasingly become the director rather than the executor. In this three-day programme, you will be fully up to speed with the latest techniques, tools, and best practices. You will learn new ways to understand customers better and make campaigns more effective. Those who stand still miss these opportunities. The training consists of interactive sessions: highly current, a little theory, and lots of hands-on practice. After completion, you will also be officially AI literate.