AI in Communication - EN (training)

Beeckestijn Business School

Description

Price

from €1,495

Level

Higher professional education (hbo)

Kind

Training

Subject

Communication

More information and registration at Beeckestijn Business School

Description

From audience analysis and communications strategy to campaign visuals and channel-specific content: as a communications professional, you cover the full spectrum. The right AI tools can accelerate and strengthen every step of that process—but only if you know how to direct them effectively. In this two-day training, you work through your end-to-end workflow with AI as your creative partner. Day 1 focuses on the strategic foundation: communications objectives, target audiences and personas, and prompts aligned with your brand guidelines and tone of voice. Day 2 is production-focused: campaign development, a content calendar, and hands-on work with AI tools for visuals and content.