Digital Marketing Strategy, AI & Leadership (masterclass)

Beeckestijn Business School

Description:

Price

from €3,985

Level

Higher professional education (hbo)

Kind

Master class

Subject

Marketing

More information and registration at Beeckestijn Business School

Description

Overview:With the rapid integration of AI in marketing, the ability to adapt quickly and take the lead has become essential for digital success. Digital marketing strategy involves developing new business models and distinctive customer journeys, combined with an effective channel mix. AI acts as a major accelerator, creating additional value and helping teams work more efficiently.This Masterclass provides a complete overview of all digital marketing components and teaches you how to apply AI effectively within them.