Online Marketer - SEO, content and data analysis

Art and the City

Become an online marketer with a specialisation in SEO, content strategy and data analysis. Live online, small group, exam and diploma.

Price

from €5,230

Level

Higher professional education (hbo)

Kind

Course

Subject

Communication, Entrepreneurship, Internet and media, Marketing

More information and registration at Art and the City

Description

This programme trains you to become an online marketer with a specialist profile. You will learn how to conduct keyword research and develop content strategies, plan and execute campaigns, measure results using analytics, and optimise landing pages for conversion. You will also work with AI workflows for research, copy variations and optimisation. During the Design Boost, you will learn the fundamentals of visual design and efficient Adobe workflows, so your campaigns also have a professional look and feel. From the first lesson onwards, you will work on your own project or real-world case and build two to three marketing cases for your portfolio. The programme concludes with a comprehensive exam and a portfolio presentation.