E-commerce Marketer - webshop, conversion and analytics

Art and the City

Learn how to make an online store perform: product pages, category structure, conversion optimisation and analytics. Live online, exam and diploma.

Price

from €5,230

Level

Higher professional education (hbo)

Kind

Course

Subject

Communication, Entrepreneurship, Internet and media, Marketing, Sales

More information and registration at Art and the City

Description

This programme trains you to become a specialist who understands why visitors to an online store do or do not make a purchase — and how to improve that. You will learn how to write and structure product pages, build a category structure that is easy to find in search, identify bottlenecks in the funnel and test improvements. You will work with analytics, including conversion rate, average order value and funnel analysis. The programme also covers email flows for repeat purchases, advertising through Google Shopping and social media, and selling through marketplaces. You will use AI workflows for product copy, variations and analysis. You will work on your own online store or a real-world case using actual data, and conclude the programme with an exam and portfolio presentation.