AI applications for communication and marketing professionals

Art and the City

Use AI responsibly in content, imagery and campaigns, with attention to copyright, brand identity and quality. Exam and diploma.

Price

from €5,230

Level

Higher professional education (hbo)

Kind

Course

Subject

Automation and IT, Communication, Entrepreneurship, Internet and media, Marketing, Sales

More information and registration at Art and the City

Description

This programme is intended for people working in communication or marketing who want to integrate AI into their daily practice without losing their own style or the brand identity. You will learn to work with generative AI for text and images, build repeatable prompts, and assess results for quality and usability. You will establish working agreements on copyright, image rights, source attribution and customer data in prompts. Brand consistency in AI content, editorial review and setting up a practical AI workflow are also covered. You will work on assignments from your own professional practice and conclude with an exam and portfolio presentation.